Waterloo, Ontario – February 11, 2025 – VueReal, a pioneer in MicroSolid Printing™ technology, today announced the executive appointment of Robert Selley as its new Chief Commercial Officer (CCO). With over 25 years of experience in the semiconductor industry, Mr. Selley brings a wealth of knowledge in driving commercial strategies and fostering innovation. In this newly created role, Mr. Selley will oversee all global sales and business development activities and help drive the company’s expansion across its key industry sectors including lighting, consumer electronics, automotive, AR/VR, and health.
Throughout his career, Mr. Selley has held executive leadership positions at global semiconductor companies, including Nova Semiconductor, FormFactor, Cascade Microtech, and MKS (Electro Scientific Industries). He has a proven track record of building high-performing teams, implementing effective processes, and nurturing key customer relationships, resulting in significant revenue and margin growth. Mr. Selley is known for his strategic vision and commitment to a customer-first approach, consistently driving customer satisfaction and loyalty.
At VueReal, Mr. Selley will lead the sales, marketing, and product teams, spearheading growth initiatives, strengthening customer engagement, and expanding market presence. His addition to the leadership team comes on the heels of VueReal's recent USD $40.5 million Series C funding round, led by Export Development Canada (EDC), aimed at scaling production and expanding its global ecosystem.
This appointment also follows a series of strategic senior hires at VueReal, including the appointments of a Vice President of Semiconductor Engineering, a Vice President of Engineering, and a Vice President of Operations. The company is positioning itself for accelerated growth in the microLED display and micro semiconductor markets.
"We are thrilled to welcome Robert to the VueReal leadership team," said Reza Chaji, CEO of VueReal. “His extensive experience and proven leadership in the semiconductor industry align perfectly with our mission to deliver cutting-edge solutions and exceptional service to our clients.”
"VueReal’s technology is a game-changer in microLED and beyond, and I’m excited to help drive its commercial expansion,” said Mr. Selley. “With a strong team, groundbreaking innovations, and a clear vision for the future, we have a tremendous opportunity to transform industries and deliver real value to our customers."
"Robert’s deep expertise in the semiconductor industry and proven ability to drive commercial growth make him an invaluable addition to VueReal," said Tim Baxter, Former President and CEO of Samsung Electronics NA and Chairman of the Board at VueReal. "As we scale our MicroSolid Printing platform and expand our global supply chain, his leadership will be instrumental in accelerating adoption and delivering transformative solutions to our customers."
Mr. Selley earned his bachelor of arts degree in International Business with a focus on Japanese studies from California State University Fullerton and an MBA from California State University San Marcos.
